Services

> Go-to-Market Strategy
> Opportunity Generation
> Sales Playbook Development
> Benchmarking of Prospecting
> Event Marketing and Attendance
> Inbound Lead Qualification
> Email Deliverability & Compliance
> CRM Consulting
> Deal Closing

Outreach Framework

Evaluate and Optimize

Speed To Close

Phase 1

Phase 1 of our process is to outline what a quality prospect looks like for our clients and begin to generate our campaign framework. This involves a discussion about which industries our clients would like us to focus on and the roles of the key decision makers and influencers that we will target. We then take that information and start to build out our initial messaging and lead lists from scratch - No purchased lead lists here!

Phase 2

As we begin interacting with prospects we will track metrics (Opportunity Rates, Response Rates, etc.) to get a baseline benchmark of the performance of our sales outreach. From there, we consider any necessary process renovation in order to increase key metrics. This can include anything from revamping the messaging being used to creating any supplemental information such as slip sheets, blog posts, and case studies. In addition, we will focus on how the pipeline is being managed and identify areas of improvement focused on reducing the sales cycle length.

Phase 3

The final step in our process is to identify and implement ways of improving our clients speed to close. The longer the sales cycle, the harder it is to close the deal. We recognize a variety of opportunities throughout our engagements to make improvements; reducing the time it takes to respond to questions, establishing demos, and most importantly providing quotes. All of these types of improvements can have a significant impact on the speed to close.

Not sure ESM is right for you? Try our proof of concept

Our PoC allows organizations like yours to try our services at a reduced capacity for a short period of time. This allows you to get a true feel for the quality that we have built our business on.

Let's Talk

Looking to hear more about how we can optimize your sales growth?

Email us!